This commercial is intended for everyone with a heart. It's intended for med students, pharmacists, Doctors, Pharmaceutical Distributors and just about anyone in the medical profession. It's intended for the young and the old, for any nationality any religion. Because it really makes you think, what if I had someone in my family really sick with an unknown illness. Makes you stop to ask yourself what would I tell them. How could I help them. This commercial shows that medicine is not the only thing that can help a sick love one. The company is going all out to show that medicine and love from love ones helps a love one to be stronger and willing to be brave. The brother wanted to brighten the sister up with beautiful colored flowers everywhere, even if it came down to doing something illegal like painting graffiti on the building right outside his little sisters window where she could see his beautiful art.
The social and cultural connotations are positive ones. Pfizer is saying Be Brave like what the big brother wrote on the wall. I think the company is also saying through the small amount of text in the commercial is that love is the most important social and cultural aspect of what they do. And within the context of the written text, be brave and sometimes it takes more than medicine. I think Pfizer through the text is saying our medicine may make the person better but love lifts their spirits and to receive a good outcome we need both.
The technology used here is visual text of one or two sentences, no text to speech. The goal of Pfizer company is to persuade the audience to buy their product and invest in their product because they care and love the people that is needing their product, this is the bottom line. Pfizer cares. And as a goal for the audience that is simple too. As mentioned earlier everyone is the intended audience you never know when you might have to use Pfizers products or suggest Pfizer products and you feel ok with recommending the product. The over all goal is great in my eyes because I see a product working and love given, I would try Pfizer's products if I would need them. I do feel that they went a little over board with the big brother and the graffiti, and this could possibly hinder the main point of the commercial. It could show that no matter what I'll break the law to help a love one. Well is this right? In my eyes no. So is the company standing behind this thought? I feel that they are not and this was just a commercial but there are many that would say different. I do feel the commercial is successful with getting their point and this is to have love and medication together.
